Keep It Consistent
The Write Stuff
David Brown
12/20/2001

Few things confuse customers (current and potential) like inconsistencies in a marketing message. Most egregious is misuse, or multiple forms of a company name. Sounds unconscionable, but unless every member of your team is singing the same song, your customers might hear discord, rather than harmony.

The sin of misspelling one’s corporate name needs no explanation. But even if you get all the letters in proper order, you can ...

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Sales is the world's highest paid profession. If you get good at it, you get rich. But, most people suffer along and just get by or even quit. They think that if they only worked harder and made a few more calls they'd get it. And there IS some truth to that.

Most people in sales positions don't make enough sales calls. Long ago, their ...
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